Of Perceived Value & Rebranding Potatoes

a brilliant analysis of the power of perception, plus Rory Sutherland is quick with his wit. not for bimbos.

about:
"advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland (ad icon in brand identities) makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has interesting consequences for how we look at life"

GOOD'ISH: DJ Deckstream

with sushi comes good taste. dj deckstream is one of many jazz/hiphop djs in japan that is overlooked way too often. good'ish at its ish'good finest, check his mode out - feat Mos Def on Life is Good | feat Junji Chiba on Creeper.

Feet Candy

Puma MY-41 by Mihara Tasuiro (early 09)






Puma Clyde Grey - Purple / White (Nov 09) - classic Puma cut, got me with the milk purple colourway and white sole. gdamn.





Crested Ibis Clyde <> conceived in 08
this one is wicked as neon mucus. check this: "Each shoe in the collection captures the unique characteristics of a specific animal, and features Mr. Iwago’s photography on the removable insole. The name and habitat of each animal is on the reverse tongue and the outsole in both English and Japanese. The shoes were created in hopes of bringing attention to our impact on these endangered animals."








but this seals it for me! Puma Mid x UNDFTD, the black one does it for me. hunt!




(pix/info courtesy of freshnessmag.com)

Cloudy

this is the one that didn't make it to Common's last album. Shouldve - cloudy at-home music, so autumn. bye bye december.

Who's Dose Two?

Because you really ought to know. dosetwo.vox.com

Afternoon Garden Cocktail Party Music?

This week's been gray and tonight looks like another all-nighter. what i'd do for some straight hard shots right about now. at least the rashes are going away. found these during my pisang goreng/keropok lekor break.

Robin Thicke feat Jay-Z - Meiple
hate it or love it, i still cant decide atm. Jay comes out nice but the song itself is so damn 'hawaiian sophie' (remember that?), so i get you when you do that smirk. i have mine on.



Puma Sports
lifestyle commercial for Puma's Spring/Summer 09 collection. nothing too wow, but check the music selection, 'Brazilian Girls - Good Times', Corona music, no?


L.I.F.T
...just because it's a kickass one-shot commercial. if you disagree, pffft off.



now back to that dirty 4 letter word. work.

Juice Dj Quest 2009 - The Showdown

the quest ends tonight. showdown's @ Zouk 7-10pm. get your invites at www.juiceonline.com.
look out for me boys DJ Guibo and the fro-mo DJ Fluff - deck killers.

DJ Guibo


DJ Fluff


good luck kneegs!