Of Perceived Value & Rebranding Potatoes

a brilliant analysis of the power of perception, plus Rory Sutherland is quick with his wit. not for bimbos.

about:
"advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland (ad icon in brand identities) makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has interesting consequences for how we look at life"

GOOD'ISH: DJ Deckstream

with sushi comes good taste. dj deckstream is one of many jazz/hiphop djs in japan that is overlooked way too often. good'ish at its ish'good finest, check his mode out - feat Mos Def on Life is Good | feat Junji Chiba on Creeper.

Feet Candy

Puma MY-41 by Mihara Tasuiro (early 09)






Puma Clyde Grey - Purple / White (Nov 09) - classic Puma cut, got me with the milk purple colourway and white sole. gdamn.





Crested Ibis Clyde <> conceived in 08
this one is wicked as neon mucus. check this: "Each shoe in the collection captures the unique characteristics of a specific animal, and features Mr. Iwago’s photography on the removable insole. The name and habitat of each animal is on the reverse tongue and the outsole in both English and Japanese. The shoes were created in hopes of bringing attention to our impact on these endangered animals."








but this seals it for me! Puma Mid x UNDFTD, the black one does it for me. hunt!




(pix/info courtesy of freshnessmag.com)

Cloudy

this is the one that didn't make it to Common's last album. Shouldve - cloudy at-home music, so autumn. bye bye december.

Who's Dose Two?

Because you really ought to know. dosetwo.vox.com

Afternoon Garden Cocktail Party Music?

This week's been gray and tonight looks like another all-nighter. what i'd do for some straight hard shots right about now. at least the rashes are going away. found these during my pisang goreng/keropok lekor break.

Robin Thicke feat Jay-Z - Meiple
hate it or love it, i still cant decide atm. Jay comes out nice but the song itself is so damn 'hawaiian sophie' (remember that?), so i get you when you do that smirk. i have mine on.



Puma Sports
lifestyle commercial for Puma's Spring/Summer 09 collection. nothing too wow, but check the music selection, 'Brazilian Girls - Good Times', Corona music, no?


L.I.F.T
...just because it's a kickass one-shot commercial. if you disagree, pffft off.



now back to that dirty 4 letter word. work.

Juice Dj Quest 2009 - The Showdown

the quest ends tonight. showdown's @ Zouk 7-10pm. get your invites at www.juiceonline.com.
look out for me boys DJ Guibo and the fro-mo DJ Fluff - deck killers.

DJ Guibo


DJ Fluff


good luck kneegs!

Messed Media

i doubt everything. not everything me(nothing emo like that), more like everything there. finally after Qube's countless reminder, i'm watching the Obama Deception. my thoughts? mixed - i'm starting to think all these deliberate 'exposes' are just scams to test our gullibility. they're not stupid nor transparent enough to be so open. they cant be. it's too simple. with that said i'm only on part 7 of 12. i still doubt everything i'm suppose to believe though.

anyone plays chess (or believe MJ is still alive)?

Good Coke Habit

munchies! from Puma's first round Soda Pack, this reminds me of the 90s, i'd kickapoo the other sodas for this. the Coke colourway is just classic sick. hunt.

This Is Not Hiphop

if you dig Moby and remember (or even know) David Lynch, they got to work together on Moby's first vid single from 2009's Wait For Me album. apparently the album itself was heavily influenced by lynch's insights (A creative pingpong?) Moby's surreal sampling/keys grows on you really, lynch is just being lynch. Mulholland Drive is still a brain bugger don't you think?


This? Sigur Ros on happy pills, new material in 2010. this one's from their last album, Með suð í eyrum við spilum endalaust (translation:With a Buzz in Our Ears We Play Endlessly) pretty neat title huh? there's always a sense of freedom in the music icelandic artists' make, whale music.

GOOD'ISH: Jiggamashes

It's a plus if you dig radiohead. I personally find it awesum and then some :] dig dig in.
download the whole mash: www.jaydiohead.com




goodish. Reminiscent of what Cookin' Soul did last year:


but ultimately, it's old franky blue eyes and mr.frank white bedsty for the crown:

Of Acquired Taste

fresh from PUMA's upcoming Urban Mobility 2010 Spring/Summer Collection. designed by PUMA Creative Director/fashion designer Hussein Chalayan. acquired taste? to each his own perhaps. I got these mafaqs on K.I.V though the second pair looks like an estranged cousin of Supra.

speaking of acquired taste, Fixed Gears' the shit(tnx Hong) . also, Shit Disco @ Zouk this saturday, anyheads? the power of relativity.



[fixed-gear : a bicycle that has no freewheel, meaning it cannot coast — the pedals are always in motion when the bicycle is moving. The sprocket is screwed directly onto the hub. When the rear wheel turns, the pedals turn in the same direction. This allows a cyclist to stop without using a brake (imagine drifting on a bike), by resisting the rotation of the cranks, and also to ride in reverse, gearless mostly.]

Real Talk

now it's been forever since i last had a blog of my own. having a pinch of power over a pinch of media is fun, however the purpose of this all is far from something as noble as say, changing the world or creating a better greener environment (no pun intended), or in some of these blog-goons' cases, shameless promohoe (we were all there once yes, stfu). nuh uh no.

this is just my little online canvas/e-bookmark/journal/doodle-thought book/whatever gah you call it. i'll try to be politically correct as often as i can, but if learning from our leaders are of any merit, i've learnt to be politically arsed out ;)

with that said, let that be the only 'flaw' clause i have here.
and you're actually reading all this. schwing?

Fourwords and maybe more

this me. new blog.

*waves*
(stating the obvious is so damn in this season. supsup positive chi!)