a brilliant analysis of the power of perception, plus Rory Sutherland is quick with his wit. not for bimbos.
about:
"advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland (ad icon in brand identities) makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has interesting consequences for how we look at life"
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