Your World, Is Yours

Devdutt Pattanai : East vs West - the myths that mystify

Pattanaik is a self-taught mythologist, and the author (and often illustrator) of several works on aspects of myth. He writes a column called "Management Mythos" for Economic Times that juxtaposes myth onto modern leadership challenges.
As the Chief Belief Officer at Future Group in Mumbai, he helps managers harness the power of myth to understand their employees, their companies and their customers. He's working to create a Retail Religion, to build deep, lasting ties between customers and brands. Here, Devdutt Pattanaik looks at business and modern life through the lens of mythology.

i thought his argument and obsevation in this talk is pretty legit and clever. decide yourself.